When you’re marketing your Philadelphia rental home, it’s important to create an advertising plan that will help your property stand out among the rest. You need to create a lot of exposure for your property, and that’s going to require an eye-catching and detailed description as well as professional-level photos.
There’s a lot of competition for great tenants. Make sure your marketing plan gives you the advantage you need to find good renters quickly. Here are our best rental property marketing tips.
Start by Offering a Great Rental Property
Before marketing, make sure your home is ready for a good tenant with high expectations.
You might have 10 tenants a day interested in seeing your property, but if they get to the home and find it in terrible condition or not move-in ready, you won’t have anyone filling out an application. Make sure you prepare the property for the rental market before you begin the advertising process. Otherwise, you’ll waste a lot of time and face a longer vacancy.
Conduct a detailed walk-through of the property and decide what replacements, repairs, or updates will be necessary before a tenant moves in. Schedule the vendors and contractors to get to work as soon as possible. You’re not only repairing the wear and tear of the last tenant, you’re also creating an inviting and attractive space for the new tenant.
Pay Attention to the Quality of Your Photos
Prospective tenants are going to look at your photos before they read your description. It’s important that your photos tell a good story about the home you’re renting out. They should show the best parts of your property, whether it’s a private outdoor space, a newly updated kitchen, or a spacious master bedroom. Make sure there’s plenty of good lighting when you take your photos and work the angles to really show off the size, shape, and detail of the property.
A detailed and accurate description should accompany your photos. Talk about the benefits of living in this home, and describe the neighborhood and its amenities as well.
Online Advertising Platforms
There are hundreds of online platforms for rental properties, and that’s where most Philadelphia tenants are starting their searches. Post your listing on sites like Trulia, Zillow, Zumper, and Rentals.com. A lot of people have moved away from Craigslist because it’s labor-intensive and the most likely place that you’ll run into fraud and unreliable information.
A good Philadelphia property management company will have the technology and the software that can quickly syndicate a listing to a number of different sites. This is one of the benefits to work with a property manager to lease your home. You can also expect a wide network of real estate agents and relocation professionals who can help market your property.
These are some of the marketing strategies to pay attention to when you’re looking for a good tenant. It’s also important to follow up with anyone who expresses an interest in your property. Don’t avoid returning telephone calls and messages. Schedule showings and offer support during the application process.
If we can help you market and lease your rental property, we’d love to talk about it. Contact our team at TCS Management.
TCS Management is a full service property management company headquartered in Philadelphia, Pennsylvania, also serving Cherry Hill, NJ, Wilmington, Delaware and the surrounding areas. We focus on single-family and multifamily residential property management of homes, condos, townhomes, and apartment buildings.
