COVID-19 has changed the way a lot of landlords and property managers are doing business.
Luckily, we didn’t have to pivot too hard because we have invested heavily in technology and we were already equipped to provide contact-free showings, lease signings, and move-ins.
This has been extremely helpful to our marketing process, and it’s resulted in our ability to attract a large pool of tenants for nearly every property we rent out. Typically, we have a handful of applicants interested in the same unit or rental home.
We have some tips that might help you market your home better, especially if you’re willing to use the technology that’s available.
Take Great Marketing Photos
Pictures are extremely important when it comes to online advertising. Your photos will be the first things that prospective residents look at, so make sure they tell a positive and accurate story. You want to give prospective tenants a good reason to schedule a showing.
Clean and prepare the property before you take marketing photos. While you don’t have to hire a professional photographer, you should put as much effort into the photos as possible. Use the right lighting and snap from the best angles.
Advertising Philadelphia Rental Homes Online
Almost all tenants in the Philadelphia market and surrounding areas are looking for their next home online. You have to make a point of advertising on all the sites that prospective renters are using. At TCS Management, we get our listings onto more than 80 sites thanks to the Appfolio property management software we use. It’s seamless and efficient, and it reaches the largest possible number of prospective tenants.
Schedule Contact-Free Showings
With our Matterport system, the showings we schedule can be done virtually. When tenants want to see the property, we do some early pre-screening, collect their information, and allow them to see the home when it’s easy for them. Showings are an important part of your marketing plan, and you have to be available and responsive.
Something that many landlords forget to do is follow up with people who call for more information. Don’t leave messages unanswered. Well-qualified tenants have a lot of options, and they’ll move along to the next property on their list if you don’t answer your phone or respond to an email. Set up a showing, answer any questions, and follow up with an offer to provide an application. You want to get good tenants into your property quickly.
Working with a professional property management company is an excellent way to maximize what you accomplish with your marketing. We have a lead generation system that brings prospective residents to us. The advertising we do and the marketing strategies we manage simply complement the potential residents who are already reaching out to us.
Good marketing leads to a lower vacancy period and a highly qualified tenant. If you need some help, contact our team at TCS Management.
TCS Management is a full service property management company headquartered in Philadelphia, Pennsylvania, also serving Cherry Hill, NJ, Wilmington, Delaware and the surrounding areas. We focus on single-family and multifamily residential property management of homes, condos, townhomes, and apartment buildings.
