Let’s make some magic.
The wizardry we’re talking about involves marketing your Philadelphia rental property.
It really does require a more creative approach these days. While online advertising was once original and even unique, it’s now part of everyone’s marketing strategy. Tenants are scrolling through one listing after another, and if yours does not stand out – they might be glancing at it with glazed-over eyes and the shortest attention span ever.
How can you create a compelling listing that will attract the top tenants in Philadelphia?
We have a few spells. Let’s cast them.
How to Handle Your Headline
Your headline is the first thing potential tenants will see, so you want to make it count. You need it to lead them naturally into the entirety of your listing.
Use descriptive language that highlights the most appealing aspects of your property. For example, “Spacious 2-Bedroom Apartment with City Views and Modern Amenities” immediately tells readers what to expect and piques their interest. It’s a lot more specific than “Two-bedroom Apartment for Rent.”
Choose your words carefully. We craft headlines that reach out and grab potential tenants who may feel bored looking at rental property after rental property.
Photos Must Be Phenomenal
To invest in professional photography or not to invest in professional photography: that is the question.
We recommend that you do it if it’s in the budget. A professional can take pictures that will blow your mind. They have the equipment, the eye, and the magic that’s required to capture your property in astonishing ways.
That doesn’t mean you can’t take some pretty great photos yourself. Just ensure your images are well-lit, taken from flattering angles, and include all key areas like:
- The kitchen
- Your property’s den, living room, or any open space
- Bedrooms
- Bathrooms
- Outdoor space, including the entry
- Parking, whether it’s a garage, carport, driveway, or lot.
Your listing needs to include a lot of pictures. Include photos of special features, like upgraded kitchen appliances or the garden tub in the primary bathroom. Tenants are going to look at the photos before they read even a word of your description. Give them something good to look at. Leave them with a reason to schedule a showing.
Detailed Descriptions
An effective rental property listing includes a thorough description of the property. You need to be detailed, but keep things concise, too, otherwise you’ll lose the attention of the prospective tenants who are looking at your listing. Here are key elements that we always cover when we’re putting together a compelling rental ad:
- Location. Mention the neighborhood or area, proximity to public transport, schools, parks, and shopping centers. Let tenants know what neighborhood you’re in, and what the property is near.
- Size and Layout. Include the number of bedrooms and bathrooms, square footage, and any unique features like open floor plans, a fenced yard, or a private balcony.
- Amenities and Features. Highlight included appliances, parking options, security features, and any recent upgrades. Have you recently installed smart home technology? Mention it. Is there a mail room where packages are securely left? It should be in your listing.
- Pet Policy. Clearly state whether pets are allowed, including any restrictions or additional fees. This is of particular importance because pets are a big deal. More than half of the tenants looking for their next home have at least one pet, so if you’re willing to allow them or at least consider them, you want to mention this in your listing. It will attract a larger pool of tenants to you.
- Lease Terms. Specify the length of the lease, deposit requirements, and any other terms relevant to potential tenants. Always include the rental amount so tenants know whether your property is within their budget.
Serving SEO and Keywords
Listen, this is a digital world, and the machines are listening as closely as the humans. If you want to get more exposure for your rental listing, you have to know how to talk the talk.
To improve your listing’s visibility in search results, incorporate relevant keywords naturally within your content. For instance, use phrases like “Philadelphia rental property,” “available Philadelphia apartments,” and “rental homes” throughout the description without sounding like you’re writing a word salad that doesn’t make sense.
Clearly Share Your Contact Information
Make it easy for interested renters to get in touch. Provide a contact number and email address, and invite questions and requests for showings. Respond promptly to inquiries so you don’t lose interest, and to ensure you get people inside your property.
Use Social Media to Attract Philadelphia Tenants
The rental sites are great. You want to get your listing on Zillow, Zumper, Trulia, Rentals.com, HotPads, and all the others. Just remember that the volume of listings on there can feel overwhelming and it is not always easy to stay top-of-mind as tenants do their scrolling.
Social media is a place where you can engage directly with tenants who might be interested in your property. Post your listing on all your social sites and in relevant online groups. You can invite likes, comments, and shares. You can answer questions.
Combining Magic with Mastery
It’s not a magic spell that’s going to get tenants to notice your listing. You need local market knowledge, an understanding of good marketing strategies, and a willingness to respond to any of the interests that those listings bring in.
Philadelphia property management can help. If you want to rent your property quickly to a great tenant for the most amount of money, you need to work with a management partner. Our expertise will ensure a successful listing, a strategic marketing plan, and an efficient and effective leasing process.
Let’s get your marketing plan in place. It starts with a fantastic listing, and we know how to conjure one up. Contact TCS Management.
TCS Management is a full-service property management company headquartered in Philadelphia, Pennsylvania, also serving Cherry Hill, NJ, Wilmington, Delaware, Nashville, Tennessee, Charleston, South Carolina, and Atlanta, Georgia, as well as surrounding areas. We focus on single-family and multifamily residential property management of homes, condos, townhomes, and apartment buildings.
